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Oil Spill Response Limited Oil Spill Response Limited

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JOB TITLE: Regional Marketing Executive   

Reporting to (Job title): Global Marketing Manager

Job Parameters: Permanent/Full time

Location: Singapore

Start Date: June 2018

Oil Spill Response Ltd is looking for a Regional Marketing Executive to join our Marketing team based in Singapore on a full time, permanent basis.  

Oil Spill Response Limited is the largest international industry-funded cooperative which exists to respond to oil spills wherever in the world they may occur, by providing preparedness, response and intervention services. We are wholly owned by most of the environmentally responsible oil and gas companies, and our membership represents the majority of global oil production. We currently employ 300 people across 9 locations around the world.

The Marketing department plays a critical role in providing the sales team with market and competitor insight as well as lead generation and qualification.

The purpose of the position is to generate leads and marketing-driven pipeline for the assigned region by working in close partnership with the sales team. The Regional Marketing Executive co-ordinates regional marketing activities for the Global Marketing Manager and tailors marketing activities to regional needs (on an assigned regional basis).

The role is also responsible for collating information on a regional level to assist with market analysis studies and understanding client needs (internal and external). This information is used to formulate and implement market and business development activities. It is also used to support the regional sales team in its sales activities (such as campaign management), client acquisition initiatives and/or client retention initiatives.

The successful candidate for this role will have a proven track record of excelling in a range of marketing activities in an international environment.  You will possess strong analytical skills, be detail-orientated and able to communicate marketing strategy to colleagues at all levels. We are looking for candidates who can work as a team player and draw on their own creativity to drive targeted marketing activities.

This role is suited to someone who is looking to join a team at an exciting time of change and development of marketing excellence. You will have knowledge of the Oil Industry or closely related sector and be ready to use your broad marketing experience to manage campaigns/activities using your own initiative.    

If you would like to apply for this position then please send your CV and covering letter to hr@oilspillresponse.com. The closing date for applications will be 7th May 2018 and you must be available to interview from 14th May 2018 – 18th May 2018.

Main Accountabilities

  1. Use information identified through global market analysis to provide sales team with qualified leads for membership and preparedness services. Develop deep knowledge of the regional market place and OSRL’s relative positioning in it
  2. Research target companies/prospects via internet searches, industry publications, and third-party tools to identify new targets to approach. Feed this information into the Global Marketing Manager and Regional Sales Team.
  3. Get to know clients in assigned region, assist with account mapping and development of account plans
  4. Complete end-to-end coordination, management and execution of regional demand generation and awareness programs across multiple channels including planning, promotion, execution, optimization, and reporting for programs in coordination with global marketing.
  5. Understand the customer profile and target marketing activities along the customer journey
  6. Work with Content and Creative team to develop content to nurture and engage customers to support the whole customer journey including retention of members.
  7. Work closely with sales teams to ensure they have the right tools and information they need as part of a combined sales and marketing discipline to drive demand for OSRL services.
  8. Establish, track, and improve response rates, conversion rates, pipeline, and ROI for marketing programs
  9. Keep current as regards marketing practices and regional competitor activity and facilitate distribution of information to sales
  10. Support regional requirements on regional /corporate website

Knowledge

  • Detailed knowledge of full range of marketing activities
  • International working.
  • Oil industry knowledge (or closely related sector such as marine, engineering, emergency services)
  • Knowledge of the regional market place

Technical/Work-based Skills

  • CRM and marketing automation
  • MS Excel use to a high level, including report generation and data extraction.
  • MS Word use to a high level.
  • Computer literate
  • Digital Marketing skills (Website, Social Media, Email Marketing, lead generation, Google Analytics)
  • Adobe Creative Suite
  • Website Content Management Systems
  • Exceptional written and oral communications skills

General Skills/Attributes

  • Customer-focused
  • Results-oriented
  • Team player
  • Detail-oriented
  • Creative
  • Strong analytical skills
  • Metrics driven decision-making
  • Ability to work with all levels of seniority of colleagues and across all functions

Experience

  • 3 – 5 years experience in B2B Marketing
  • Experience in building, launching and reporting on campaigns
  • Marketing experience in specific region
  • Digital Marketing
  • Working closely with a wide range of internal and external stakeholders.
  • Experience with CRM and marketing automation systems

Qualifications

  • A Bachelor's degree, preferably in Marketing
  • CIM or IDM qualified or desire to work towards qualification
  • English language, spoken and written