The theme this week is on the ‘R’ of the PEAR; how some reputations have been shredded and others enhanced when facing the same COVID challenge. A crisis can expose a reputation and the team explores what some countries, companies and individuals have done or not done to protect or ruin their reputation. Lessons from a reputational perspective are shared, along with the merits of conducting an in-flight review are discussed and parallels to oil spill response are considered.